PRESS RELEASES

Kawasaki Motors Corp., U.S.A. is thrilled to announce the launch of its new and improved Build & Price online vehicle builder experience that is now live on Kawasaki.com. This innovative tool will allow customers to personalize their Kawasaki RIDGE® side x sides in real-time during the configuration process, offering an unparalleled interactive 3D user experience.

Foothill Ranch, California – Kawasaki Motors Corp., U.S.A. welcomes Naoki Kawaguchi to the role of President effective immediately. Mr. Kawaguchi has a long history with Kawasaki most recently serving as the Executive Vice President, 4-Wheel Business at Kawasaki Motors Corp., U.S.A. where he oversaw continued sales growth and the highly successful launches of both the Kawasaki Teryx KRX®4 1000 and Kawasaki RIDGE® side x side vehicles.

Known for Ninja® motorcycles, JET SKI® personal watercraft and MULE™ side x sides, Kawasaki will literally blaze a new trail at Super Bowl LVIII with the first-ever Big Game spot for an off-road side x side vehicle to promote their new Kawasaki RIDGE side x side. The commercial, created by Goodby Silverstein & Partners (GS&P), pays homage to an all-American hairstyle that’s roared back to popularity in recent years: the mullet.

Foothill Ranch, Calif. – Kawasaki Motors Corp., U.S.A. is excited to announce the 4-Wheel Off-Road Experience Tour will be traversing across the country this summer attending various events nationwide.

Kawasaki Motors Corp., U.S.A. is pleased to announce that its relationship with TrueTimber® has been extended. Beginning with the 2024 model year, TrueTimber will become the exclusive provider of  camouflage patterns across a variety of Kawasaki models including the all-new Kawasaki MULE PRO-FXT™ 1000.

Making its motocross racing debut in 1973, the Kawasaki KX™ motocross lineup has served as the bike that builds champions for many of the sport’s brightest stars. This year, the Kawasaki KX lineup celebrates 50 years of dirt domination.